Facebook Just Nuked Thousands of Groups
Here’s Why Authors Need to Own Their Platform
Whether the Reddit claims are accurate or not, the warning still stands: authors, you need to own your platform.
👉 Reddit: Mass Facebook Group Suspensions
If you’re an author relying on Facebook to build your readership, this is your wake-up call.
Over the past 48 hours, thousands of Facebook groups across the U.S., Canada, Indonesia, Thailand, and Vietnam were suddenly suspended or deleted. Parenting circles, gaming forums, women's support spaces, and yes—even book communities.
Many group admins received vague notices citing "nudity" or "terrorism-related content" even though no such content existed. Some admins submitted appeals and were told it was a mistake—yet the groups remain gone. Some lost admin access entirely. Others were locked out of their personal accounts.
According to reports, the cause may be a mix of bot mass-reporting, AI moderation glitches, or sensitive keywords like LGBTQ+, Palestine, or feminism.
This is the reality of building on borrowed land.
Authors, You Can’t Afford This Risk
Imagine this: your reader group disappears overnight. Your announcements vanish. Your ARC team loses contact. The only link you had to hundreds (or thousands) of fans? Gone.
You didn’t do anything wrong. But an algorithm decided you no longer exist.
Sound dramatic? It’s not.
When your entire audience lives on a third-party platform, you are at the mercy of automated systems, keyword bans, and invisible policies. Facebook, Instagram, TikTok, Threads—none of them were built for author longevity. They were built for ad revenue.
And when their AI sweeps through, it doesn't care that you were planning your next book launch.
Diversify or Die: What You Need to Do
Build Your Newsletter (and Own It)
Use platforms like Substack, Flodesk, or MailerLite. A newsletter list is the only direct line to your readers that you own. No algorithm. No shadowbanning. No surprise lockouts.
Diversify or Die: What You Need to Do
Use Fourthwall, WordPress, or Squarespace to host your books, bonus content, merch, and preorder links. It doesn’t need to be fancy. It needs to be yours.
Use Social Media as a Funnel, Not a Foundation
Social platforms are for visibility. But they should never be your core. Every post, every reel, every thread should funnel readers back to your list or your site.
Step Up Your SEO & GEO Game!
Be Found by the Right Readers
You can’t control algorithms—but you can control how you show up in search. Whether it’s your Substack, author site, or newsletter page, smart keywords help the right readers find you.
So what does it mean to "learn SEO and GEO"? It means understanding how both search engines and AI-driven content surfaces (like ChatGPT, Google SGE, and other generative engines) operate—and then intentionally shaping your content so it’s not only searchable, but referenceable by these tools.
GEO—Generative Engine Optimization—is about writing content in ways that help AI engines understand, recommend, and summarize your work accurately. This includes using clear phrasing, topical relevance, structured formatting, and keyword-rich language. These aren’t just trendy terms; they’re how readers find you—even if they ask a chatbot, not Google.
To learn more about GEO and how to apply it to your website, click here.
Learning the language of search isn’t about gaming the system. It’s about making sure your voice rises above the noise.
Final Word: Don’t Build Your Career on Quicksand
If your platform vanished tomorrow, would your readers know where to find you?
This isn’t paranoia. It’s protection. It’s independence. It’s your career.
Start building wide. Start today.
👇 Ready to Take Control?
Whether you're just starting your author platform or rebuilding after burnout, this is the moment to future-proof your business.
🔧 Need help setting up your newsletter, digital presence, or SEO/GEO strategy?
📩 Click here to book a strategy session
Because your readers deserve more than algorithm roulette and so do you.
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